The Importance of Media Literacy in Pakistan

With the advent of technology, means of exchanging messages and sharing information changed drastically. Information is now at the human fingertips. The evolution of communication and information has broken all barriers with digital platforms and the rise of social media. Traditional or what is generally referred to as the mainstream media remains a prime source of information around the world and Pakistan is no exception. Mainstream media enables the spread of information to a larger segment of the public in a shorter duration as compared to any other medium of communication in the past. The arrival of cable channels in Pakistan’s early media landscape brought access to more information for the general public.