Interview with Iftikhar Ahmad

What are your views about ethics in media in Pakistan, and how these have evolved over time?

Media has lost its ethical principles over time. Every person has a smartphone and internet access available, hence people portray their views without hesitation on digital media. If we look at electronic media and prime-time shows that are shown on television, it is sad to see different news anchors exploiting the same news in many ways. It is very surprising to see that different news channels have a total of 80 people working for their channel. Among them, only a few people are qualified for the job.