Attitudes, Contraceptive Practice and Children Ever Born Among Currently Married Women Exposed to Different Types of Communication Media, Pakistan

The Pakistan population planning programme, in its effort to recruit family planning adopters in order to lower birth rates, has used a broad range of communication media to convey its messages. Mass media like radio, television and cinema have carried the message and field workers have been hired specially to provide the information and services. Various combinations of personnel ranging from the illiterate local midwives to educated male-female teams have been tried. The programme has undergone many changes since it was reformulated in 1965. It is currently imparting its messages both through mass media and interpersonal channels. Both male and female workers are still being used at the grassroots level although the set up is undergoing certain organizational and administrative changes.